We accept guest posts here at drillers.com. Guest posting has great benefits to all people concerned, if done correctly and to a high standard. To avoid misunderstandings and wasted time, we’ve listed a set of guidelines to follow. With each guideline is a quick explanation so that you can see the reasons behind them.
Who can write for us?
Drillers.com is a community website that mainly caters to the upstream sector of the oil and gas industry. Whilst you might find the occasional article that discusses topics such as energy politics, refining, alternative energy or fuel prices, these are the exceptions.
We encourage active involvement from workers, employers and company representatives in the exploration, discovery and early stage production sector. Whilst exceptions will be made, for the most part, you’ll know if you’re one of us!
In relation to direct competitors, we will consider publishing your post if it’s not self-promotional, and fits in with the rest of our guidelines.
No guest posts that are being published just for SEO or promotional purposes
If you have your own blog or website, it’s likely that you understand that backlinks are important for SEO. At the same time, if you publish weak, boring, or plagiarised content, just so you can get a backlink, we’ll realise. Some website owners are OK with that, we aren’t. Quality content with links that guide the reader, and back up assertions are encouraged.
Likewise, if the post reads like an advert for a product or service, we know in advance that our audience will not get to the end of the post. We also know that too many of these types of posts will damage our credibility. If you write an excellent article, and mention your product or service in the author bio box, your customers will find you. Sometimes less is more when it comes to online marketing.
Writers must have some communication skills, and ideally subject matter knowledge
You might be the best engineer in the world, but if you can’t communicate clearly in text, then article writing is not a good fit for you. You might be the best writer in the world, but if you know nothing about the oil and gas industry, you had better be a great researcher.
There’s nothing worse than reading an article that’s hard to understand, or is full of grammar, punctuation and spelling errors. We all make mistakes, in fact there might be a couple on this very page… We’ll help to edit your articles, within reason, but overall, you need to be able to get a C grade in English at high school level.
What would be ideal, is that you’re a regular writer, and can point to previously published work.
Your article needs to be detailed and original.
We won’t accept 300 word posts where the author is just commenting on current affairs, or where oil prices might be heading. We want to publish content that achieves the following goals:
1) Able to educate the reader in some way, so that they’re likely to feel better off for visiting.
2) Has a word count of 1000 ideally, less only if the topic warrants a shorter piece. Don’t add filler or fluff just to make up a word count.
3) Interesting to read, including features such as bullet points, headings, numbered steps, a diagram and such like. People rarely read long blocks of bland text anymore.
4) On a topic that hasn’t been beaten to death elsewhere. Let’s leave comments on OPEC meetings, or oil price predictions to the unfortunate journalists that are forced to write a certain number of articles every day, even if there is nothing new to write about.
Follow what is (should be) intuitive and common sense
Do you think that your post is great? Did you get a buzz and feeling of satisfaction after writing it? If not, put it in the trash bin at the bottom of your screen, don’t send it to us.
Is your post on topic for drillers.com? Can you imagine the readership appreciating it? Is it timely? Up to date?
Imagine reading your article for the first time, would it be interesting? Amusing? Informative? Any kind of positive emotional response works for us.
Other article structure guidelines
- We encourage the submission of images that fit the content. Diagrams or charts are even better.
- Sources must be cited. ’85% of this’ and ’90% of that’ needs to be justified with a link to the data.
- The article needs to have a beginning, middle, and end, no incoherent ramblings please.
How to submit, and what is the process?
Submit your suggestion, pitch, sample or full article to us through email, social media, or through the convenient form below:
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We’ll review and give feedback within 2 working days. If for some technical reason we don’t do so, feel free to follow up.
You’ll be notified of whether we’re interested, and then when the post goes live.